When the Curtain Falls: Thoughts on Parasocial Relationships and Why I Drifted Away from Johnny’s

For years, I was deep in the Johnny’s fandom (now known as Starto). Like, watching every TV show, buying concert goods, memorizing choreography kind of deep. I even wrote my MBA thesis on it — I was so passionate and wanted to know … Continue reading When the Curtain Falls: Thoughts on Parasocial Relationships and Why I Drifted Away from Johnny’s

Her lip to: How Haruna Kojima Built an Elegant Lifestyle Brand in Japan

Her lip to isn’t just another fashion brand—it’s a curated world of elegance and self-expression built by former AKB48 member Haruna Kojima. In this post, we explore how she transformed her signature style into one of Japan’s most beloved lifestyle brands, the smart strategy behind its success, and what the 2024 merger with yutori means for the brand’s future. Continue reading Her lip to: How Haruna Kojima Built an Elegant Lifestyle Brand in Japan

Why You (Usually) Can’t Take Leftovers Home in Japan: The Truth About Takeout Culture

If you’ve ever tried to take home leftovers in Japan and were met with confusion (or a firm “no”), you’re not alone. In this post, I dive into why taking food home from restaurants isn’t common in Japan—from strict food safety laws to cultural norms—and what to expect if you ask. Plus, a few tips on how to navigate Japan’s unique takeout culture. Continue reading Why You (Usually) Can’t Take Leftovers Home in Japan: The Truth About Takeout Culture

Working in a Japanese Company #12 – Full-time employee vs. Contract Employee

After nearly a decade working in Japan, I’ve learned a lot about the difference between full-time and contract employment—and one of my biggest career regrets comes from switching to a contract role. In this post, I share my personal story, break down the pros and cons of each type of employment in Japan, and what I wish I’d known sooner. If you’re working in Japan or thinking of making a job change, this one’s for you! Continue reading Working in a Japanese Company #12 – Full-time employee vs. Contract Employee